The Blog

Flu campaign up for Marketing Award

We’re excited to report that our client the Immunisation Advisory Centre (IMAC) is a finalist in the 2016 TVNZ New Zealand Marketing Awards. The entry is a national campaign to raise awareness of the benefits of flu vaccination among pregnant women. Trio Communications provides public relations support to the campaign while Insight NZ leads the

Continue Reading →

Katy on top of the world

We knew our Katy McMillan had star quality when we hired her as a consultant back in 2007 straight from AUT. She took off to see the world in 2009 and has just gone from strength to strength, first in Australia and more recently in the UK as a senior account director with Edelman.  Now

Continue Reading →

Successful ‘public non-speaking’

Being a good public speaker is an asset for all professionals, but public non-speaking – body language, facial expressions, demeanour – can be just as telling when clients are in the spotlight. Christine Clapp, president of Spoken with Authority, offers four specific situations where actions can speak louder than words (borrowed from When you

Continue Reading →

The social scene: Is Facebook the new yellow pages?

Facebook is testing a new feature under the unassuming name of Professional Services. It’s essentially a business directory, with data pulled from Facebook business pages and results ranked by star ratings and user reviews. Professional Services hasn’t officially launched yet, but the service is now available to Kiwis accessing Facebook on desktop browsers. US commentators

Continue Reading →

PR and proud of it: Reflecting on 2014 and “Dirty Politics”

Trio director Brenda Saunders was invited to present the College of Fellows Chair’s report for the PRINZ 2014 Annual Review. Watch her presentation here or read the transcript below. Last November, while I was driving along admiring the exquisite Marlborough countryside and contemplating an aromatic pinot gris my driving companion raised the subject of the

Continue Reading →

PRINZ inducts new Fellows

Trio director Brenda Saunders inducted three new Fellows into the PRINZ College of Fellows at the 2015 PRINZ Awards. Congratulations to Brian Finn, Heather Claycomb and Avon Adams! To be selected as a Fellow, the member must have made an outstanding contribution to the public relations industry and PRINZ in New Zealand over time. They

Continue Reading →

Are NZ organisations ready for the Internet of Things Age?

Trio partner Brenda Saunders recently chaired a panel discussion on The Internet of Things at a Public Relations Institute of NZ Senior Practitioners’ Event in Wellington. Here’s her introduction to the subject. OK, so you’ve got your head around Google, iPhones, iPads and Cloud computing. Maybe you’re even a dab-hand at social media and stakeholder

Continue Reading →

Hope King Announces NZ Optic Fibre Components Manufacturing Plant

Optic fibre components and tools manufacturer and distributor Hope King will start manufacturing multi-fibre push on (MPO) connectors at a customised Auckland plant early next year. The New Zealand registered company has been a distributor of fibre optic components, tools and testing instruments since its principal Wendy Zhao set it up in 2007. Having lived

Continue Reading →

Flu campaign strikes gold at 2014 TVNZ Marketing Awards

The 2013 National Influenza Immunisation Campaign struck gold in the Healthcare category at last night’s 2014 TVNZ Marketing Awards held at The Langham in Auckland. Trio Communications’ director, Brenda Saunders, was part of the winning team on the National Influenza Specialist Group campaign. Brenda has led PR on the NISG campaign for the past 10

Continue Reading →

Trio Communications Director Leads PRINZ College of Fellows

Trio Communications director Brenda Saunders was elected Chair of the Public Relations Institute of New Zealand (PRINZ) College of Fellows at the organisation’s recent Annual General Meeting. The College of Fellows, via its Executive and elected Fellows’ Chair, oversees the annual PRINZ Communicator of the Year award, mentors students studying for their APR accreditation, judges

Continue Reading →



We are public relations strategists with real-world business experience. Whatever your needs you will find our custom approach and realistic fees just right for you.

Our clients range from some of the largest organisations to fast-growing start-ups. What defines them is their entrepreneurial spirit and commitment to good communication with their stakeholders.