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Food, genes and bad decisions
By Mehpara
Khan
In five years we will be able to
send a spit sample to China and
receive our genetic profile on a
USB-like device. That’s the
prediction one speaker made at
the NZBIO Conference. He
suggested we will then be able
to take the device to any
medical practitioner to help in
our diagnosis and treatment.
It means that genetic profiling
could help us understand what
illnesses we are more likely to
get and the most effective
method of prevention. It also
means we can better manage our
health and know what medications
can work best for us as
individuals. Whether this will
mean a shift from mass
production of medicines like
paracetamol to specially catered
medication, well, I think
anything’s possible if there’s a
market willing to pay enough for
the service.
Another scientist, Mathew
Barnett from AgResearch, talked
about personalised nutrition -
how food interacts with genes to
provide individuals with
information on improving their
health. We are all unique so it
follows that we all digest and
react to food differently.
So how will it work? Based on
your genetic profile you will be
able to know if specific
foods/drinks are good or bad for
you based on the processes of
specific genes or gene chains to
achieve optimal health. For
example, for some people ginger
beer has a calming effect based
on certain genes they have.
Barnett said that knowing about
our bodies will mean we will be
able to understand the diet
related diseases we are at risk
of getting and take pre-emptive
and preventative action
accordingly.
The question I have is: Will
knowing our genes really help us
make better choices?
As it stands, we know fast food
is bad for us, we know
chocolates, lollies and deep
fried chicken is best in
moderation. But we still eat it.
We eat it because, it’s easy,
it’s cheap, it’s in our faces
and man does it taste good.
The whole reason we have an
obesity epidemic here is because
most people make bad food
choices. A colleague and I were
talking about how it is so much
easier to binge on junk food now
than it was before. In the old
days, if you wanted to eat a
whole batch of chocolate chip
cookies you had to make them all
first. Now you just open a
packet and start putting them in
your mouth.
So is it about education or do
we need to fight fire with fire
and make healthy food just as
easy, convenient and cheap as
fast food?
We find foods now-a-days with
added calcium, more iron and 10
times more Vitamin C. Functional
foods have been around for a
while. But where they were once
used in fast foods to create low
nutrient, cheap, filling meals,
maybe now we should create those
same meals, at the same price
but make them better for us?
After all, if we can take the
goodness in meat and put that
into ice cream – couldn’t we
make more functional meals for
an unhealthy population?
Interview of the Week: Brenda
Saunders on why sustainability
will become a way of life, not
just something 'quirky'
By Deirdre Robert
-
http://www.celsias.co.nz/
Brenda Saunders has worked in
public relations, publishing,
journalism, marketing and
advertising both in New Zealand
and the United Kingdom during
her 30-year career. She tells us
why she fears Air New Zealand
may end up exploiting African
and Indian farmers, and why
she’s looking forward to the day
we all travel around
in algae-powered vehicles and
planes (and no, it’s not a pipe
dream).
Who
are you and what's your job
title?
Brenda Saunders, Partner in Trio
Communications, Auckland.
PR consultant and chief
‘storyteller’ for Aquaflow
Bionomic Corp, Carbonscape, and
Celsias in its formative years.
What do you actually do?
Bring the gospel of clean-tech
to the mass ‘celebrity-obsessed’
media and convince the ‘Doubting
Thomases’ that there are better
investments than property and
dairy products for New Zealand
long-term. I explain how it’s
possible to turn algae from
sewerage ponds into energy – and
‘No’ it won’t make your car
pong! I make complicated stuff
simple. |
Photo: Aquaflow Bionomic |
What's the coolest part about
practicing sustainability/cleantech/greentech/green
marketing at work?
Working with passionate,
visionary people who don’t let
the fact they’re from a small
country stand in the way of big
ideas. Seeing the
transformation in society as
sustainability becomes a way of
life rather than something
‘quirky’. Algae and charcoal?
Who’d have thought something so
everyday could be such a good
solution?
And
the worst?
Finding that the overseas media
are more receptive to Kiwi clean
technology ideas than some of
the folks back home.
What's the strongest motivation
to invest in sustainability in
your workplace?
It’s just the right thing to do.
And soon consumers won’t let
companies operate any other way.
Dear John Key, can you please
...
Tell me why your national
airline may end up exploiting
African and Indian farmers by
using jatropha as a feedstock
for jet fuel?
If I didn’t need to work I’d be
...
Very surprised.
Apart from investing in cool
companies like Aquaflow and
Carbonscape, I’d be figuring out
a way to plug the oil spill in
the Gulf of Mexico and
preventing it from ever
happening again; mounting a
national campaign to encourage
Kiwis not to litter their
beautiful country—when did we
become so lazy? And teaching the
next generation about growing
vegetables and cooking healthy
food before vegetable peelers
become museum pieces.
My
dirty eco-sin is that I ...
Went quad-biking along the sand
dunes at Ahipara last summer. I
have just turned off heater in
my office as my penance.
Mea culpa. Brrr!
My
pearl of wisdom to pioneers in
the sustainability space is ...
Hang in there. You may
have to achieve some
international success before
you’ll be ‘discovered’ by New
Zealand mainstream media.
Start building conversations
with specialist writers who will
‘get’ your technology faster and
educate their colleagues. And
avoid greenwash at all costs.
In
ten years’ time I want to be ...
In one of the world’s greatest
and cleanest countries—New
Zealand, of course.
Travelling in algae-powered
vehicles and planes. Writing
about the global success of at
least three Kiwi companies in
the sustainability space that I
helped to launch.
Doing my bit for the animals
By Jane Pickering
As
soon as I heard the SPCA needed
volunteer collectors for their
Angels for Animals Street
Appeal, I jumped at the chance.
I mentioned it to Trio
Communication's directors
Felicity and Brenda and was
happy when they said it was a
great idea and I could have the
day off and still get paid.
I shouldn't have been surprised.
Both of them do heaps for the
community - Felicity through
Rotary and Brenda through her
church - so we have that kind of
atmosphere at work.
They said this could be my
"corporate social responsibility
day".
My luck didn’t run out there.
Jim Blackman, the CEO of
Triangle Television said we
could use his gorgeous Old
English Sheep Dog, Tasha to help
us out on the day and somehow I
managed to rope in my friend
Rachel (pictured right) to join
me. Her boss gave her a paid
day's leave too.
So there we were,
November 13 with our blue bibs,
blue balloons, blue buckets and
Tasha in her blue doggie
bandana. We had a really good
response, most of which can be
attributed to our furry friend –
although I’d like to think
Rachel and I did a great job
smiling. It was definitely an
interesting exercise to see what
kinds of people were happy to
give up their loose change. One
guy donated $20!
In the end we were happy with
the guess-timated $300 we raised
over four hours, knowing it went
towards a new digital x-ray
machine for the SPCA Animal
Hospital and to help save more
animals.
Auckland women take gold
at World Masters Games
By
Felicity Anderson

As a strong believer that a fit
body helps maintain an agile
mind, I recently took part in
the World Masters Games in Sydney.
I was honoured to be invited to
join a hockey team of 13 other
women from
Auckland,
calling itself the “Black and
Blues”.
The short story is that we
played six games over seven days
to claim the competitive 50+
gold medal.
The team finished the tournament
with a 5-0 finals win over a
team from
Tasmania.
Four of the six games during the
week long tournament were
against teams in the 45+ age
group. The Black and Blues
suffered only one loss – 2-0
against a younger side from
Brisbane.
My team mates, drawn from
Counties-Manukau, Auckland and me from North Harbour,
included four women in their
60s.
They
were far fitter, more agile and
some faster than me. What an
inspiration. I am back at the
gym!
It was a week of exercise,
wonderful friendship and real
teamwork – and the gold medal
was a bonus.
Caption:
Golden Girls:
(from left at back) Margie
Sanders, Ailsa Pert, Maeve
Morrison, Celia Talbot, Jeanette
Marinovic, Trish Carraher,
Felicity Anderson, (from left at
front) Judy Board, Di Tietjens,
Helen Colenso, Ali Davison, Ann Harkness, Kati Peri and Dianne
Foley.
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