Blog Archives

Flu campaign up for Marketing Award

We’re excited to report that our client the Immunisation Advisory Centre (IMAC) is a finalist in the 2016 TVNZ New Zealand Marketing Awards. The entry is a national campaign to raise awareness of the benefits of flu vaccination among pregnant women. Trio Communications provides public relations support to the campaign while Insight NZ leads the

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Katy on top of the world

We knew our Katy McMillan had star quality when we hired her as a consultant back in 2007 straight from AUT. She took off to see the world in 2009 and has just gone from strength to strength, first in Australia and more recently in the UK as a senior account director with Edelman.  Now

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Successful ‘public non-speaking’

Being a good public speaker is an asset for all professionals, but public non-speaking – body language, facial expressions, demeanour – can be just as telling when clients are in the spotlight. Christine Clapp, president of Spoken with Authority, offers four specific situations where actions can speak louder than words (borrowed from When you

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The social scene: Is Facebook the new yellow pages?

Facebook is testing a new feature under the unassuming name of Professional Services. It’s essentially a business directory, with data pulled from Facebook business pages and results ranked by star ratings and user reviews. Professional Services hasn’t officially launched yet, but the service is now available to Kiwis accessing Facebook on desktop browsers. US commentators

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PR and proud of it: Reflecting on 2014 and “Dirty Politics”

Trio director Brenda Saunders was invited to present the College of Fellows Chair’s report for the PRINZ 2014 Annual Review. Watch her presentation here or read the transcript below. Last November, while I was driving along admiring the exquisite Marlborough countryside and contemplating an aromatic pinot gris my driving companion raised the subject of the

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PRINZ inducts new Fellows

Trio director Brenda Saunders inducted three new Fellows into the PRINZ College of Fellows at the 2015 PRINZ Awards. Congratulations to Brian Finn, Heather Claycomb and Avon Adams! To be selected as a Fellow, the member must have made an outstanding contribution to the public relations industry and PRINZ in New Zealand over time. They

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Our clients range from some of the largest organisations to fast-growing start-ups. What defines them is their entrepreneurial spirit and commitment to good communication with their stakeholders.